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IC Products > About THAT > Press Releases > Press Release 76  
  March 2012  -  For immediate release ...  
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THAT Corporation Engages Infinity Sales to Grow Pro Audio IC Business

Partnership to expand sales of high-performance, pro audio ICs in Southern California
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Infinity Sales logoMilford, Mass. – THAT Corporation, a leading provider of high-quality audio IC technologies, today announced it has entered into a business relationship with Infinity Sales, a leading manufacturers' representative in Southern California for semiconductors and other electronic devices. As part of the agreement, Infinity Sales will execute product selling strategies for THAT’s high-performance audio ICs, including low-noise preamplifiers, dynamics processors, balanced line drivers/receivers, and transistor arrays. In addition to developing intimacy with THAT’s existing pro audio customers, Infinity will look to secure new, long-term strategic customer engagements that will ultimately extend THAT Corporation’s visibility to markets outside the pro audio arena, including industrial, medical and communications, etc.

“We have a foundry in Milpitas, so we were well aware of Infinity’s solid reputation in the San Fernando Valley, Santa Barbara, Ventura, and Los Angeles Counties. We were also impressed with their staff of seasoned electronics engineers who offer in-depth knowledge of the audio market,” said Les Tyler, President, THAT Corporation. “Our alliance with Infinity promises to keep THAT Corporation at the forefront of the pro audio industry, and position us for additional growth in this region.”

“Our team sees THAT Corporation’s benchmark high performance analog portfolio continuing to outpace their less specialized competition,” said Robert Flournoy, General Manager of Infinity Sales. “THAT Corporation’s analog preamp and digital gain controllers are one example where they are the only solution available that will satisfy fidelity and performance requirements of the highly demanding audio OEM customers in our marketplace.”

About Infinity Sales
Established in 1989, Infinity Sales is the most effective Manufacturers’ Representative in North America. Our team is differentiated by a breakthrough mindset, proven sales framework and leadership abilities that enable us to continuously execute sales campaigns with highly predictable results. Our Sales Engineers have over 100 years experience working at Infinity Sales and over 300 years of electronics industry experience to draw upon. Visit www.infinitysales.com for more information.

About THAT Corporation
THAT Corporation, founded in 1989, designs and sells high-performance analog integrated circuits for professional audio manufacturers. THAT’s ICs include analog input and output stages, low-noise preamplifiers, and its original line of voltage-controlled amplifiers (VCAs) and RMS-level detectors – all used throughout the pro audio industry. The company also licenses patents, trademarks, and other intellectual property to the TV broadcast and reception industries. Under the dbx-tv® brand name, THAT offers Total Sonics™, Total Surround, and Total Volume™, TV audio enhancement technology and digital (Verilog®) implementations of legacy TV audio receiver standards covering all parts of the world, including BTSC, A2, NICAM, and EIA-J. The company is headquartered in Milford, Massachusetts, with offices in Tokyo, Japan and Milpitas, California.

For more information, contact:
  THAT Corporation, 45 Sumner Street, Milford, MA 01757-1656 , USA
  Telephone: +1 (508) 478-9200; Fax +1 (508) 478-0990
  Email:

Editorial Contact:
  Denise Novelline, Marketing Manager
  Tel: +1 (508) 478-9200 x109
  Email:

 
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