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January 2007FOR
IMMEDIATE RELEASE...
THAT Corporation's
Newest Identity is Out!
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OutSmarts - The
Smarter Line Driver |
Milford, MA - With increasing
demand for its OutSmarts™ line of balanced line driver
ICs, THAT
Corporation has announced details of a new OutSmarts Identity Program.
THAT's marketing manager Denise Waterhouse explained,
"Participating manufacturers will mark their OutSmarts-equipped
products with a logo which will be supplied to them at no charge. Much
like the 'Intel Inside' campaign, the goal of our OutSmarts Identity
Program is to help manufacturers provide a real, audible benefit to
their customers, and simultaneously promote end-user awareness of the
benefits of OutSmarts."
"Our logo will reinforce the OutSmarts™ advantage at the
point of sale. And, we're making it easy to get signed up" said
Les Tyler, THAT's President. "THAT will independently promote the
OutSmarts brand to end users through a print and internet advertising
campaign. Manufacturers who opt into the logo program will benefit
from this combined advertising and marketing effort."
For full details about the program, including participation
requirements, visit THAT's booth (#1741) at The NAMM Show in Anaheim
or contact us at the address below.
About THAT Corporation
Founded in 1989, THAT Corporation designs and sells
high-performance analog integrated circuits for professional audio
manufacturers, including InGenius® balanced line
inputs, microphone preamplifiers, Analog
Engine® dynamic processors, and industry-standard IC
voltage-controlled amplifiers (VCAs). The company also licenses
patents, trademarks, and other intellectual property to the TV
broadcast and reception industries under the dbx-TV™
brand. The company is headquartered in
Milford, MA, and manufactures semiconductors in its own fab located in
Milpitas, CA. THAT maintains offices in Tokyo, Japan, Atlanta, GA, and
Vashon, WA.
For more information, contact:
THAT
Corporation,
45
Sumner Street,
Milford,
MA
01757-1656
,
USA
Telephone: +1.508.478.9200; Fax +1.508.478.0990
Email: info@thatcorp.com
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