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May 2005FOR
IMMEDIATE RELEASE...
THAT
Reveals InGenius® Identity
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InGenius Identity
Panel Logo |
Milford
,
Massachusetts
-- In response to growing industry interest in its InGenius®
line of balanced input stage ICs, THAT Corporation has announced details of its InGenius
Identity Program. According
to THAT's marketing manager Denise Waterhouse, "the InGenius
Identity Program will promote end-user awareness of THAT's
InGenius technology, making it easier for equipment buyers to
identify products that include InGenius.
Participating manufacturers will identify InGenius-equipped
products via a family of logos to appear on the products themselves
and in associated promotional materials."
Waterhouse continued, "Simultaneously, THAT will
independently promote the InGenius trademark and logo to end users
through a print and internet campaign.
Manufacturers who opt into the logo program will benefit from
our and their combined advertising and marketing efforts."
“Audio manufacturers who
include InGenius in their products are providing a real, audible
benefit to their customers,” said Les Tyler, THAT's President.
“As a direct result of our technology, InGenius inputs are
quieter in real world applications, setting up faster and with less
troubleshooting. Like the
‘Intel Inside’ campaign, the identity program helps manufacturers
get this point across to their customers.
Our logo will reinforce the InGenius advantage at the point of
sale. And, we're making it
easy to get signed up and use the logo."
For full details about
the program, including participation requirements, follow this link: InGenius-ID
, or visit our booth (#2805) at AES118 in Barcelona.
The patented InGenius concept
was developed by Bill Whitlock, President of Jensen Transformers, and
is available exclusively from THAT.
The technology enables an active input stage to act like a
transformer in presenting an extremely high input impedance to common
mode (noise) signals. Whitlock
commented, "InGenius is almost completely insensitive to the
source impedance imbalances which overwhelm typical balanced input
stages. Even with a
400-ohm source-impedance imbalance, THAT's
InGenius ICs deliver 70dB common mode rejection.
No other solid-state input stage can deliver that
performance!"
InGenius ICs are made using
THAT’s proprietary dielectric isolation (DI) process in the
company's
Milpitas
,
California
fabrication facility.
THAT Corporation, founded in
1989, provides high-performance analog integrated circuits to the
professional audio manufacturer, and is best known for its line of IC voltage-controlled
amplifiers (VCAs) and RMS-level detectors
used throughout the pro audio industry. The company is headquartered
in
Milford
,
Massachusetts
, with offices in
Tokyo
,
Japan
and
Milpitas
,
California
. In addition to its IC
business, THAT also licenses audio technology to the TV broadcast and
reception industries.
THAT
Corporation,
45
Sumner Street,
Milford
,
MA
01757-1656
,
USA
Telephone: +1.508.478.9200; Fax +1.508.478.0990
Email: info@thatcorp.com
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