Special Section on the Digital TV Transition

MEDIA ADVISORY
June 11th, 2007

FOR MORE INFORMATION
Donna Taylor-Armstrong
Brodeur
www.brodeur.com

Organizations Take a Hard Look at Americans
Overlooked by the Digital Television Transition

 Panelists to Address Digital Television Transition Shortfalls During June 11 Hill Event

Washington, DC, June 6, 2007- On Monday, June 11, the National Association of Broadcasters (NAB), the National Telecommunications and Information Administration (NTIA), the U.S. Hispanic Chamber of Commerce and THAT Corporation will take a hard look at the millions of low-income and minority communities who have been overlooked in governmental preparation for the digital television transition (DTV) during a one-hour roundtable discussion.

Previous DTV discussions have focused on the coupon program and meeting the stringent February 17, 2009 deadline. Although these are crucial elements of the program, for an estimated 75 million Americans there is even more at stake. For those Americans who cannot afford to purchase a new digital TV or subscribe to increasingly expensive paid- TV services like cable or satellite, coming home and tuning in to a favorite local station will no longer be a given.

Unfortunately, while government groups were focusing on the benefits of DTV, they were overlooking the television experience for many of America's low-income and minority communities.

WHAT: 

Capitol Hill panel discussion on the digital television transition and its impact on low-income and minority communities

WHERE: 

Longworth House Office Building Room 1116

WHEN: 

June 11, 2007 10:00AM

WHO: 

*Jonathan Collegio, vice president DTV transition, NAB
*Dr. Francine Jefferson, Consumer Education Manager, DTV Converter
    Box Coupon Program, NTIA
*Frank Lopez, president, US Hispanic Chamber Foundation
*Gary Flowers, CEO and executive director, Black Leadership
    Forum (invited)
*Les Tyler, CEO THAT Corporation

WHY: 

For an estimated 75 million Americans, the dream of digital TV may be a nightmare. Instead of propelling them into the future of broadcasting, the DTV transition will take them straight back to the 50's.

For those Americans who cannot afford to purchase a new digital TV or subscribe to increasingly expensive paid-TV services like cable or satellite, coming home and tuning in to a favorite local station will no longer be a given.